André Luteijn is the founder of Chilfresh and one of the pioneers in opening the Chinese market for Chilean cherries. With over 35 years of experi...

André Luteijn is the founder of Chilfresh and one of the pioneers in opening the Chinese market for Chilean cherries. With over 35 years of experience in fresh fruit exports, he has played a key role in positioning Chile as a global leader in this segment.

Recognized for his strategic vision and deep understanding of the Asian market, he has been a strong advocate for high quality standards and a long-term industry perspective. He currently promotes greater coordination across stakeholders and the implementation of stricter criteria to safeguard the value and sustainability of the cherry business.

Agricultural Engineer and MBA from the Pontificia Universidad Católica de Chile, with over 20 years of experience in international business and pu...

Agricultural Engineer and MBA from the Pontificia Universidad Católica de Chile, with over 20 years of experience in international business and public relations, focused on the wine and agricultural industries. She has extensive experience in the design, execution, and management of marketing campaigns, brand building, strategic planning, and stakeholder engagement, working with clients, partners, and government agencies such as ProChile, Fundación Imagen de Chile, Corfo, and Sernatur.

Her deep industry knowledge and ability to build strong, strategic relationships position her as a leading figure in the sector. Her collaborative approach and ability to align the objectives of diverse stakeholders ensure the achievement of sustainable and mutually beneficial results.

Claudio Vial is General Manager of Exportadora Rancagua – Ranco Cherries, one of Chile’s leading cherry exporters.

He is an Agricultural...

Claudio Vial is General Manager of Exportadora Rancagua – Ranco Cherries, one of Chile’s leading cherry exporters.

He is an Agricultural Engineer from the Pontificia Universidad Católica de Chile and holds a Master’s degree in Industrial Engineering (MII) from the same university, complementing his technical background with a strong analytical and management perspective.

He joined Ranco Cherries in 2001 and, over the past 15 years as General Manager, has led the company’s growth and consolidation, positioning it as a key player in the cherry export industry, with a strategic focus on operational efficiency, quality, and market development.

David Rao is a market research and consulting specialist with over 20 years of experience across China, Australia, and Japan. His expertise include...

David Rao is a market research and consulting specialist with over 20 years of experience across China, Australia, and Japan. His expertise includes consumer insights, product innovation, market entry strategies, and data analysis.

He has worked on both the client and agency sides, with early career experience in Panasonic, 3M, and British American Tobacco. Over his 15-year tenure at Ipsos China, he has led teams delivering in-depth market research and strategic insights to a wide range of clients.

David is also an active industry observer and has led the development of multiple research reports on food and beverage trends in China. He frequently participates as a speaker, plenary session chair, and judge at international industry conferences.

George Liu is Vice President of Kingo Group and Founder & CEO of Frutacloud, a leading fresh produce supply chain and branding platform in Chi...

George Liu is Vice President of Kingo Group and Founder & CEO of Frutacloud, a leading fresh produce supply chain and branding platform in China. He holds a Master’s degree in Computer Science from Northwestern University (USA). Prior to founding Frutacloud, he worked at Amazon and Google, where he drove digital innovation in e-commerce and online payments.

In 2016, he founded Frutacloud to address the rapidly evolving e-commerce and new retail landscape in China. Under his leadership, the company has built a nationwide supply chain network and partnered with global breeding companies and retailers to bring legally authorized, high-quality fresh produce to Chinese consumers.

George is a strong advocate for compliance, transparency, sustainability, and long-term thinking in the fresh produce industry. His work focuses on accelerating the modernization of China’s fruit supply chain, strengthening global partnerships, and improving access to high-quality fresh produce.

Hernán Garcés Echeverría is President of Garces Fruit and one of the leading global figures in the cherry industry. Under his leadership, the co...

Hernán Garcés Echeverría is President of Garces Fruit and one of the leading global figures in the cherry industry. Under his leadership, the company has become the world’s largest cherry exporter, delivering Chilean fruit to more than 30 countries from its operations in central Chile.

Driven by a strong spirit of innovation, he has led key transformations in the industry, introducing advancements in packing processes, post-harvest technologies, and logistics solutions that enabled the successful expansion of exports to Asia. His work has been instrumental in the development of the Chinese market, now the primary destination for Chilean cherries.

In addition to cherries, Garces Fruit produces and exports kiwis, nectarines, peaches, and plums, maintaining a strong global presence. In China, the company operates across multiple provinces and has developed its own commercial channels through digital platforms such as TikTok and WeChat.

His career is defined by strategic vision, innovation, and leadership, playing a key role in positioning Chile as a global leader in the fruit industry. In recognition of his impact, he was awarded “Entrepreneur of the Year” by EY and El Mercurio.

Konna Mu is the General Manager of the Joy Wing Mau international procurement platform and Head of Sales for JWM Asia. With over 15 years of experi...

Konna Mu is the General Manager of the Joy Wing Mau international procurement platform and Head of Sales for JWM Asia. With over 15 years of experience at Joy Wing Mau, he brings extensive expertise in the sourcing and commercialization of imported fruits, particularly within Asian markets. He is committed to the principles of global sourcing and efficient distribution, consistently focusing on creating and delivering value for customers across the supply chain.

Mr. Bai Lijun is General Manager, Zhengzhou Chengxin Zhiyuan Fruit (Group) Co., Ltd. and Rotating President, Fruit Island Association

He has...

Mr. Bai Lijun is General Manager, Zhengzhou Chengxin Zhiyuan Fruit (Group) Co., Ltd. and Rotating President, Fruit Island Association

He has 10 years of experience in the insurance industry, rising from salesperson to executive. He also brings 11 years of experience in the fruit retail chain sector, progressing from the first provincial distributor of Chengxin Zhiyuan to General Manager of the group.

He built one of the most professional and well-presented management and sales teams in China’s fruit industry. He is known for his forward-thinking mindset and keen insights into the development of fruit retail chains.

Patricio Bobadilla is an Agricultural Economist and holds an MBA. He has extensive experience across the entire fruit industry value chain, includi...

Patricio Bobadilla is an Agricultural Economist and holds an MBA. He has extensive experience across the entire fruit industry value chain, including production, export, and import.

Over the past twelve years, he has served as a representative of PSK, the leading fresh fruit importer in Korea, where he has led the development of the fruit business in one of the most important markets for cherry exports.

In this role, he has been responsible for the cherry program from Chile, California, Washington, and British Columbia, managing year-round imports and maintaining direct relationships with exporters and key industry stakeholders.

Patrick Haines is Vice President of Fresh Sourcing at Kroger. In this role, he leads the Global Strategic Sourcing team across produce, meat, seafo...

Patrick Haines is Vice President of Fresh Sourcing at Kroger. In this role, he leads the Global Strategic Sourcing team across produce, meat, seafood, deli, and bakery categories, ensuring high-quality fresh products and supporting the company’s “Fresh for Everyone” commitment.

He has over 30 years of experience in sourcing strategy and operational development. He began his career at Walmart, where he contributed to the creation of the Supercenter and Neighborhood Market formats, and later led Global Sourcing operations in Central and South America, residing for over a decade in Costa Rica and Chile.

Following his time at Walmart, he served as Executive Vice President (EVP) at World Fresh Produce and, more recently, as Vice President of Fresh Sourcing and Sales at UNFI, the largest independent food wholesaler in the United States.

He holds a degree from Washburn University in Topeka, Kansas, and currently resides in Cincinnati, Ohio, with his wife Kathya and their Chilean-born border collie, Domino.

Raphael Bergoeing is an economist from the University of Chile and holds a Ph.D. in Economics from the University of Minnesota. He is currently a f...

Raphael Bergoeing is an economist from the University of Chile and holds a Ph.D. in Economics from the University of Minnesota. He is currently a faculty member at the School of Business of Universidad Adolfo Ibáñez.

Previously, he chaired Chile’s National Commission for Evaluation and Productivity; and served as Superintendent of Banks and Financial Institutions of Chile, Chairman of Metro de Santiago, and board member of several public and private companies. In addition, he served as a council member for Providencia and has participated in expert commissions to reform the General Banking Law, define the minimum wage and potential output, analyze the challenges of labor market modernization and new forms of employment, and develop the National Artificial Intelligence Policy. He currently serves on the National Council for Science, Technology, Knowledge and Innovation for Development.

He has also been a visiting researcher at the Federal Reserve Bank of the United States and the World Bank, and a consultant for the IDB, OECD, and the United Nations, among other international institutions.

Sean Chen brings 11 years of extensive experience in the global fruit industry, with strong hands-on expertise in global sourcing. As Commodity Dir...

Sean Chen brings 11 years of extensive experience in the global fruit industry, with strong hands-on expertise in global sourcing. As Commodity Director at RIVERKING, he leads his team in procuring premium fruits from both domestic and international origins, fully aligned with the company’s wholesale and supply chain requirements.

With deep industry knowledge and on-the-ground experience across key growing regions, he has established long-term partnerships with global growers and exporters, with a strong focus on high-value categories, including Chilean cherries.

Sean is committed to building stable, high-quality supply chains and delivering sustainable value by connecting premium overseas produce to the Chinese market.

Mr. Wang Haoyu is Industry Operations Manager for Fresh Fruits at Douyin E-commerce. He specializes in category management and merchant operations,...

Mr. Wang Haoyu is Industry Operations Manager for Fresh Fruits at Douyin E-commerce. He specializes in category management and merchant operations, connecting upstream supply with consumer demand.

With a strong focus on data-driven strategies, he drives campaign optimization, develops high-performing products, and works closely with partners to scale category growth. His role is instrumental in strengthening the fresh fruit ecosystem and enhancing market efficiency within one of China’s leading digital commerce platforms.