WE LOOK FOWARD TO SEEING YOU ON April 25TH, 2024.

Welcome

The event, focused on the cherry industry, has established itself as the most significant worldwide. It aims to provide attendees with all the necessary information to understand the factors influencing the global growth and development of this product. This includes talks from prominent international figures, providing analysis on international sales, emerging markets, and the numerous marketing strategies developed in global markets. Furthermore, there will be discussion panels featuring industry leaders addressing the various challenges intrinsic to this fruit, offering attendees insights into how to tackle the challenges and take advantage of the opportunities. In its 4 editions, Global Cherry Summit has established itself as the leading event for the cherry industry in the world. Every year, over 1,000 attendees and more than 70 exhibiting companies specializing in this fruit make this event essential for participants.

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Why attend

Cherries have been one of the fastest growing fruits in Chile and in the southern hemisphere in the last decade. The expansion in supply and demand for this fruit -especially in the Chinese market- has made it a key part of the strategy of regional producers and exporters.

This tremendous expansion has been strongly affected by the irruption of Covid-19 and its collateral effects on the international logistic chain as well as its repercussions at the final consumer level, among other productive variables, such as the availability of labor and water and others of less relevance.

In this context and to deepen the issues affecting the sector, the Global Cherry Summit 2023 -jointly organized by Yentzen Group and the ASOEX Cherry Committee- is positioned as the leading event of the cherry industry in the world.

The conference will provide attendees with all the information necessary to understand the variables that influence the growth and global development of this crop, offering informative talks on commercialization at the level of supermarket chains in China, analysis of emerging markets, marketing and communications strategies, as well as panel discussions on the various challenges inherent to this fruit.

The 2022 version, held in face to face format and with some presentations in remote virtual mode, brought together leaders and key players in the cherry industry from all corners of the world. The meeting urged the industry to be united, and considered a call to action to find common ground among all industry stakeholders in order to overcome difficult seasons and growth challenges.