The Global Cherry Summit 2022 brought together more than 900 people from 12 countries, such as China, USA, Peru, Italy, Brazil, Argentina, Spain, among others. Undoubtedly one of the most important international meetings of the year for the fruit industry.
Attendees highlighted the high quality of the lectures, the organization and the diversity of the participants, including exporters, importers, retailers, researchers, consultants, among others.
Don’t miss the opportunity to be part of the fourth edition of the Global Cherry Summit this upcoming april 20th, 2023!
Cherries have been one of the fastest growing fruits in Chile and in the southern hemisphere in the last decade. The expansion in supply and demand for this fruit -especially in the Chinese market- has made it a key part of the strategy of regional producers and exporters.
This tremendous expansion has been strongly affected by the irruption of Covid-19 and its collateral effects on the international logistic chain as well as its repercussions at the final consumer level, among other productive variables, such as the availability of labor and water and others of less relevance.
In this context and to deepen the issues affecting the sector, the Global Cherry Summit 2023 -jointly organized by Yentzen Group and the ASOEX Cherry Committee- is positioned as the leading event of the cherry industry in the world.
The conference will provide attendees with all the information necessary to understand the variables that influence the growth and global development of this crop, offering informative talks on commercialization at the level of supermarket chains in China, analysis of emerging markets, marketing and communications strategies, as well as panel discussions on the various challenges inherent to this fruit.
The 2022 version, held in face to face format and with some presentations in remote virtual mode, brought together leaders and key players in the cherry industry from all corners of the world. The meeting urged the industry to be united, and considered a call to action to find common ground among all industry stakeholders in order to overcome difficult seasons and growth challenges.
Centro de Conferencias Monticello,
San Francisco de Mostazal, Chile